Say hello to London’s first swap studio!

Founded in 2019 by Lydia Hartley, Don’t Shop, Swap was designed with a simple mission of fixing the fashion system. One swap at a time.

They are here to provide a new, progressive way forward. Clothes swapping gives you the opportunity to acquire new clothes in a way that doesn’t break the bank or harm the environment. Through their clothes swaps, they aim to connect you to items that you LOVE in exchange for the pieces that you don’t. Update your wardrobe every few months by swapping, and keep styling new looks all year round, for next to nothing.

Follow them on Instagram: @dont_shop_swap or check out their upcoming events