PATAGONIA
Patagonia is an inspirational brand. Not only because of their success at bringing sustainable methods of production and consumerism to the mainstream, but also because at the core of their business their mission statement couldn’t be more honourable.
“As the climate crisis deepens, we see a potential, even probable end to such moments, and so we’re fighting to save them. We donate our time, services and at least 1 percent of our sales to help hundreds of grassroots organizations all over the world so that they can remain vigilant, and protect what’s irreplaceable. At the same time, we know that we risk saving a tree only to lose the forest—a livable planet. As the loss of biodiversity, arable soils, coral reefs and fresh water all accelerate, we are doing our best to address the causes, and not just symptoms, of global warming.”
We especially love them because everything they make is destined to be used for a solo sport, i.e. an activity that requires no resources to achieve, no huge crowds to make it costly or environmentally damaging - as they say: “reward comes in the form of hard-won grace and moments of connection with nature.”
Why we love them: Their supply chain is documented in excessive detail on their website, under the name of “The Footprint Chronicles.” You can click on the map where they’ve dropped a pin and see what’s made in that particular country, the name of the factory, the gender split between workers and more.